A series of interviews within the detergent industry to evaluate the prospects for a new bleaching system were conducted. Although the primary scope of the report was household, some coverage in overview fashion of I&I was included.

• Introduction - Powder and Liquid Detergent Markets
  • Market Size
    • Household Laundry
    • Household Autodish
  • Competitor Analysis
  • I&I Overview
• Review of Competing Detergent Bleach Systems and Technology
  • Bleach System Technologies
    • Oxygen sources
      • Perborate
      • Percarbonate
      • Other Low Temperature Bleaches
    • Activator Systems
      • SNOBS
      • TAED
      • Other
  • Chlorine Systems
  • Actives Producers
  • Performance Characteristics
  • System Costs
  • Market Share of Bleach Systems and Corresponding Brands
  • Bleach System Trend Analysis and Forecast
• Evaluation of New System Potential
• Forecast Acceptance of New Chlorine-Based System
  • • Manufacturer Level
    • Consumer Level
  • Environmental Issues Impacting New Chlorine Bleach Compound
  • Estimated Product Lifecycle
• Pre-Marketing Data Requirement
  • Identification of Competitive Characteristics to Gain Acceptance
    • Performance Requirement
    • Competitive Costs Window
  • Identification of Performance Test Procedures and Parameters
• Strategies for Successful Market Entry with Recommendations
  • Potential Customers
  • Techniques