An extensive evaluation and analysis compiled in a database of fifteen key competitors on the topics outlined below.

• Company History
• Company Organization
• Markets
• Product Areas
• Customer Perceptions
• Cost Structure (Value Chain)
• Strategy/Intent
• Financial Statements
• Logistics (inbound/outbound)
• Technology

Each competitor profile is updated with new information on a regular basis as the information is gathered through published sources and interviews. The new information is added into the database monthly, though not necessarily for each company each month. Through this ongoing process, all fifteen companies are brought up to date annually.